Beyonce is using her celebrity name for a noble cause. The singer teamed up with General Mills Hamburger Helper to help fight hunger in America through the Feeding America organization. Beyonce launched the Show Your Helping Hand campaign to support the cause. She says in the promos, "In America, one in eight people struggle with hunger - I'm showing my helping hand by partnering with Hamburger Helper." Beyonce recently kicked off her “I Am Sasha Fierce” US tour at Madison Square Garden.