Beyonce Knowles has reportedly been whitewashed in a new ad campaign for beauty giant L'Oreal. In the September issue of American Elle magazine, the songstress is featured with a noticeably pale complexion in comparison to her natural skin color in the ad for a hair product. Speculation claims the shot were “severely Photoshopped.” But the company has denied the accusation, saying, "Beyonce Knowles has been a spokesperson for the L'Oréal Paris brand since 2001". "It is categorically untrue that L'Oréal Paris altered Ms Knowles' features or skin tone in the campaign for Féria hair colour."